The use of social media platforms has grown drastically over the last couple of years.  For that reason, some users have resorted to employing unorthodox methods to build their following. As you may already know, a large audience heightens your popularity and may also attract advertisers on your page.  As a result of the much needed following on social media by celebrities and politicians, one American company named Devumi has been cashing big on selling fake twitter followers and retweets to anyone willing to pay the right price for popularity. Initially exposed by the New York Times, the fraudulent activities by Devumi have been covered widely in the press.  As noted on https://thesmallbusinessblog.net/devumi-expose-real-alternatives/, the company has been creating carbon copies of people’s twitter accounts and even worse, using the same profile pictures and details of the real account owner.  By doing this, Devumi has not only violated privacy laws but also breached people’s right to safety on the internet.

As expected, the company has already come out through a spokesperson to deny these allegations. In a row that is expected to go on for a while now, Twitter has already indicated that Devumi’s actions are unacceptable and they violated the company policies. Hence, there is every possibility that Twitter may take some action against Devumi.  To further highlight Devumi’s fraudulent scam, it is reported that some users have lost large numbers of followers since the story was exposed.

Even so, we should not ignore the fact that there are other companies out there engaging in identity theft and other fraudulent activities online. With information readily available on the internet, we can only hope that the social media companies will do something to curb such malicious practices.

Alternatives

There are numerous benefits of having a large following on social media platforms. However, you don’t need to buy fake followers because there are other methods of growing your account without engaging in fraudulent activities with companies such as Devumi. Some other real alternatives include;

Outsourcing

With competition so fierce in the online world, outsourcing is one way of growing your account organically without cheating the system. There are numerous organic growth service providers, relying on real people to personally manage your account. Just inform them your target audience, and goals then leave the rest to them. In no time, the right people will be following you.

Networking with influencers

People with the most followers tend to be influencers in their own right. Interacting with them online, sharing their posts, and commenting on their tweets is a sure way of attracting more followers as it gives you more visibility

Blogging

Blogging is another way of building your social media following by writing on your website and also contributing to other blogs. This gives you more visibility as your name, and social media accounts are noticed by a large audience online. To get a more substantial following, you need to put up content more often and be consistent.

Make use of available tools and software

There are certain tools that you can employ to help grow your following. Those tools or software tend to deal with analytics and automation. For instance, analytics provides you with statistics about your social media platforms allowing you to know the kind of posts eliciting more positive reviews, when to post, and what kind of posts are shared the most.

Summary

The insatiable appetite for popularity and fame has set the stage for companies such as Devumi to take advantage of the readily available information online and sell fake followers to celebrities competing against each other. Luckily, there are other means of attaining your social media goals genuinely. Finally, always be cautious about the information you share online lest you find your identity being used to promote obscurities and fraud.